But yeah, it was pretty fun. Anyway, I’m back home. I’m almost to the office, I’m going to get a couple of things done and head home, see my wife and kids and get back to the real world. So appreciate you guys all, thanks so much for listening. If you’re enjoying Marketing In Your Car, please go to iTunes and subscribe, share, comment, all that fun stuff. And if you do that, I’d really appreciate it. So thanks everybody, and we’ll talk to you all again soon. Bye.
The emergence and evolution of the Internet created an opportunity for different types of publishers – ranging from individuals with a Facebook account or blog, to content review sites, deal aggregators, and app developers. As people continue to invent new ways to refer traffic to merchants, new models will surface, but here is a quick list of the popular models today, summarizing the primary promotional method.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
MaxBounty pride themselves on the diversity of campaigns offered to their affiliates. They have over 1,500 programs ranging from gaming, to finance, and dieting, with options to receive your commissions as CPA (cost per action like making a sale), CPL (cost per lead), mobile, or PPC (pay per call.) Allowing you to structure your promotions in a way that works best for you.
Hey everyone, this is Russell. Welcome back to Marketing In Your Car. I just got out of the airport, back to Boise Idaho, sitting in my car and it is so cold, I am dying. It’s literally, I think zero degrees, maybe negative one or two right night. I have a light jacket on so if I’m chattering during this episode, that’s why. I’m driving back to the office, then back home and I just wanted to talk to you guys for a little bit.
You have a range of options for hosting affiliate deals on your website. You might want to run these on the sidebar of your blog (like Heidi Cohen) or at the bottom of a piece of content (if you’re a mom blogger like 3 Boys and a Dog. If you’re running a B2B organization, you could have a portion of your site devoted to partner offers).Test different placements of your affiliate offers rather than confining them to one area of your website.
There is no shortage of products you’ll be able to promote. You’ll have the ability to pick and choose products that you personally believe in, so make sure that your campaigns center around truly valuable products that consumers will enjoy. You’ll achieve an impressive conversion rate while simultaneously establishing the reliability of your personal brand.
Then we had our Clickfunnels booth that was really, really cool. We’re not a big booth company yet. I hate booths, this is why. Every other type of marketing on planet earth, we are very big on. If we can’t see the ROI, the immediate return on investment, track able, then we don’t do it. Booths you can’t. It’s like, okay we have this booth. But it’s like, all our competitors are at these shows and if we’re not there, they’re talking trash about us, we assume. So we gotta kind of be there, it’s frustrating.
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steady stream of revenue when building an affiliate website.
Who is your audience? What is your target market or niche? If you're targeting a specific niche like home security then perhaps you only need to sign up to ADT and SpyBase so your products match your audience. There’s no point promoting eco-mattresses to your blog that’s focused on reviewing drones. Again, you could sign up to a network that has a few different options in your field of interest or just go straight to your favourite suppliers and see if they have an affiliate program.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
I don’t know about you but, I cried at school but it wasn’t because I had a life changing moment, it was because I wanted to kill myself because all the crap they taught was useless. So that’s my…where this whole thing happened. So I’m trying to think with these guys. There’s two slides and I showed my first slide. I was like, “I have kind of a unique angle.” At an affiliate summit, just so you know, there’s the vendors who have products or there’s the networks, the affiliate networks, where they’re selling a bunch of products. And then there’s the other side, which are the actual affiliates. So I knew there were two audiences.
Yes it can... But it works best when you 'pre-sell' a specific item with your content (an email or a blog post) and then link directly to that product's sales page on their site. Don't expect people to 'look around and shop' there... Give specific recommendations for the products that solve peoples' problems and link them directly to those products!