Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives.[25] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.


The downside of these programmes is that they don’t always display their stats to give you an idea of the success rate. It’s down to instinct and good old fashioned common sense. If an affiliate programme sounds too good to be true, it probably is. The best solution is to get involved with the software yourself. Take it for a trial run, so you can get to grips with the in’s and out’s of the platform. Only then will you know if it’s worth backing.
Convertkit is the top email marketing tool choice among bloggers and creators. It offers 30% lifetime commission and offers payment via PayPal. The automation and segmentation feature of Convertkit makes it an outstanding tool and that’s why I also use it here on ShoutMeLoud, The affiliate team is also very active and they keep running new promos that help you scaleup your affiliate game.
If you don’t have the cash for paid advertising, a blog is a great place to start. If you choose this strategy, you are blending together funnels and SEO to bring in organic traffic from Google. Make sure your blog posts are packed with information and optimised for maximum conversions. Think bright buttons, clear call-to-actions and correct keyword optimisation.

This is where we put the “marketing” in affiliate marketing. It’s up to you as the affiliate marketer to make sure that your audience sees the affiliate links and offers you have on your site. You can’t simply throw them into the right sidebar and hope that your audience seeks them out and clicks on them. There’s a great deal that you can do to increase the likelihood that your visitors click on the links and get in front of the affiliate offer.
Alternatively, for an established business with a budget set aside for advertising, we’d recommend using Facebook ads. It gives you countless options to really nail down your targeting based on age, gender, interests, search history, and more. It offers you far more clicks for your dollar, too. For those using video material, the engagement will be much higher and the cost per click significantly lower. Something to keep in mind!
The “matchmaking” service–offering access to a pool of merchants–is the role of a network that likely comes to mind first. But the administrative workload handled by networks can’t be overlooked; they handle all the tracking, reporting, and payment processing that arises during the steps shown above. While that might not seem like much, it can add up to a significant amount of time each week.
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You don’t want to put in all the effort but then have a funnel that just does not convert. So I’d like to help you out with 7 examples of affiliate marketing for optimizing your funnels for higher conversions. It’s likely that you are using some of these techniques – but hopefully you will find some valuable information below that you have not heard of before and can help you really move the needle.
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