What the chart above doesn’t show is the role of the affiliate marketing network (e.g., Commission Junction or LinkShare). From the publisher’s point of view, the affiliate network is involved very early on in the process, generally supplying the ad creative and affiliate links used to refer traffic. They’re also involved at the last (and most important) step in the process: a portion of the commission earned by the affiliate goes to the network who matches them up with merchants and handles the various administrative functions.
This metric is a way of summarizing the conversion rate, average ticket price, and commission percentage. It does not take into account the click rate that an offer will receive. So while EPC is certainly a useful stat to consider when evaluating potential affiliate offers, it must be considered alongside the click rate an offer will receive. A great EPC combined with a bad click rate won’t translate to great earnings. (In other words, the highest EPC isn’t necessarily the best offer.)
Warren Davies has been writing since 2007, focusing on bespoke projects for online clients such as PsyT and The Institute of Coaching. This has been alongside work in research, web design and blogging. A Linux user and gamer, warren trains in martial arts as a hobby. He has a Bachelor of Science and Master of Science in psychology, and further qualifications in statistics and business studies.
Until 2017, Amazon offered a stepped commission structure so that affiliates who sold a lot of products were paid a higher commission than those who sold little. However, Amazon eliminated this structure and began using flat commission rates for different types of products. While this is likely to continue evolving, examples of the commission structure in 2018 are as follow:
Amazon will not pay Special Program Fees where a Bounty Event has been disqualified due to a violation or other abuse (for example, registrations made using invalid email addresses, use of bots or automated software, multiple Bounty Events by a single person, repetitive Bounty Events, and Bounty Events that do not result from Special Links on your Site). Amazon will determine in its sole discretion, in each case, whether a Bounty Event has occurred or if there has been a violation or abuse.
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Unlike a traditional network, our Branded Sign Up links allow you to onboard exclusive partners that are not listed in a public Marketplace. These are YOUR exclusive partners, not ours. As such, they should know they are working directly with you. With our branded interface, you can ensure their full experience looks and feels like ‘you’, from joining your program through to every payment.
Affiliate networks usually act as the intermediaries between publishers “who are also known as affiliate marketers” who sell services and products and merchants who create the products, services as well as the affiliate programs. For the merchants, the types of affiliate network services provided mostly include tracking, reporting, refund processing and payment, affiliate management, and important of all, the access to a huge base of publishers. And for the affiliate marketers, the network services usually include a specific database of numerous affiliate programs which are usually organized by popularity and category to select from, a simplified registration platform for the programs analytics, reporting tools, and payment processing.
It’s also important to research their payout structure. Not all payouts are the same and tier affiliate marketing often offer different payouts. Some might pay you on the first offer but pay you nothing on any upsells. Ideally, you should be paid for every transaction. In doing your research, you’ll find out which affiliate payout structures are the most profitable.