The downside of these programmes is that they don’t always display their stats to give you an idea of the success rate. It’s down to instinct and good old fashioned common sense. If an affiliate programme sounds too good to be true, it probably is. The best solution is to get involved with the software yourself. Take it for a trial run, so you can get to grips with the in’s and out’s of the platform. Only then will you know if it’s worth backing.
When you have your own product or service you hold a lot more control of the funnel from beginning to end. But I’ve worked with many marketers to help them better control the best affiliate marketing funnel with banner ads, blog posts and social media. Once people move from those elements to the sales page – I help them control their message and email marketing campaigns and everything behind the scenes.