At the beginning, Murphy created her own affiliate program in house. She found that this process was a major time sink — she had to take the time to constantly monitor her program and remember to pay affiliates regularly. She made the jump on an affiliate network, where she could immediately access tracking, reporting, and payment systems (as well as instant access to affiliates who were more-than-ready to help sell her products).
Let’s say you have a promotions page where you’re promoting a product via affiliate links. If you currently get 5,000 visits/month at a 2% conversion rate, you have 100 referrals. To get to 200 referrals, you can either focus on getting 5,000 more visitors, or simply increasing the conversion rate to 4%. Which sounds easier? Instead of spending months building domain authority with blogging and guest posts to get more organic traffic, you just have to increase the conversion rate by 2%. This can include landing page optimization, testing your calls-to-action, and having a conversion rate optimization strategy in place. By testing and optimizing your site, you’ll get far better results with much less effort.
The warmer your visitors are, the more likely they are to convert on the offer you're promoting. Sometimes, they need more time and more attention. That's the purpose of a Multi-Step Pre-Selling funnel. You're not just sending people to your optin page. Once they join your list, they are redirected to a 2nd page, delivering more content, educating them on the offer and thus pre-selling it for you! This is a highly effective weapon that can 3x your sales.
(h) You will not store or cache Product Advertising Content consisting of an image, but you may store a link to Product Advertising Content consisting of an image for up to 24 hours. You may store other Product Advertising Content that does not consist of images for caching purposes for up to 24 hours, but if you do so you must immediately thereafter refresh and re-display the Product Advertising Content by making a call to PA API or retrieving a new Data Feed and refreshing the Product Advertising Content on your application immediately thereafter. Unless otherwise notified by us, you may store individual Amazon Standard Identification Numbers (ASINs) for an indefinite period until the termination of this License. Notwithstanding the foregoing, if your application includes a client application, the client application may not store or cache Product Advertising Content. Upon our request you will, within three business days of our request, furnish us with a copy of any client application that includes or uses Product Advertising Content for the purpose of verifying your compliance with this License.
Barkbox had been partnering with animal shelters across the U.S. and Canada to sell their subscription boxes to new puppy parents, with commissions helping to fund these rescue organizations. The program was a hit, but managing communication and logistics for thousands of independent, volunteer-run organizations -- not to mention writing each one a check every quarter -- was a time-consuming proposition.
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.
The last thing I would say to new affiliate marketers is that self awareness is SO important. It’s easy to get caught in the routine of doing what you think is working, when it’s actually not working. Always be looking at what others are doing in your niche; always be re-evaluating your game plan; and always be thinking about new ways to hit your audience.
As with many aspects of Web monetization, the exact strategies will vary from site to site. There’s no universally superior affiliate marketing offer or merchant. There are, however, some general guidelines on factors to consider when evaluating potential affiliate marketing offers. We’ll dive into several of these below. We’re using screenshots from ShareASale throughout this article to illustrate the process, but the tasks and terms will be generally similar across the major affiliate marketing networks.
Think about it, how many websites do you find yourself on that was just built last month? Probably hardly ever at all. New websites don’t have much content, have no reputation, have no email subscribers, have no social media followers, get no search engine traffic, etc. Those things take time, and in general, that amount of time is about a year or so (give or take).
Affiliates can also help your company tap into new audiences and reposition inventory so that it is relevant to them. For example, perhaps your site is entirely in English, with no exposure to the Hispanic market. One of your affiliates may translate your copy into Spanish and target that market, thus bringing new customers to you. Such a tactic — translating text — would be expensive and time consuming. So increased commissions for those new customers would help offset the affiliate’s initial investment.
The network is, again, contested by some as to whether it’s truly a part of the affiliate marketing conglomerate. But for good measure, we’ll discuss it. The network is essentially the middle man used to manage this exchange. The network helps accomplish such tasks as payment processing, tracking technology, reporting solutions, and can serve as a repository of available affiliates.
DISCLOSURE: Some products and services promoted on this website are affiliate links. This means if you decide to buy one of these products, I will earn a small commission. By using these links, there's no additional cost to you. You get the same great resource at the same great price. I only promote resources, products and services I truly believe will provide you with incredible value. By earning a commission, it helps me produce more quality content. Plus it even helps feed my children! 🙂