The affiliate marketing industry is growing steadily. An independent survey commissioned by Rakuten Affiliate Network found that affiliate marketing is set to reach $6.8 billion by 2020. Ninety percent of advertisers included in the survey said that affiliate programs were important or very important to their overall marketing strategy, with the majority of publishers reporting that affiliate partnerships drove more than 20% of annual revenue.
As I’m sure you know, the biggest reason most people fail at making money online is because there are just too many obstacles. You have to be an expert in your field, you have to be a great writer, you have to understand marketing, you have to be technician, a website designer….the list goes on! The number of tasks you need to be great at before you can even make your first dollar is absurd!
ShareASale is another tool you can use to find affiliates – it’s the one I use for my store. You’ll need to pay a one time fee of $650 to have access to the network, which can be steep for new store owners. You’ll also need to pay a 20% transactional fee and at least $25 each month. However, all your affiliates are prescreened. And you only pay the 20% fee if the traffic they send converts. It’s a great way to find high performance affiliates.
Affiliate marketing also is a very broad term; under this umbrella there are several different strategies that can be employed to generate affiliate revenue. The most appropriate and lucrative method (or methods) can depend on a number of factors, including your site’s niche and characteristics of your audience. Below is an overview of some of the most popular affiliate marketing implementations, along with examples of each. Click here to read more about the proven affiliate marketing strategies.
Find your affiliates and affiliate programs in all the right places --As humans, many of us hope to inherently trust one another. We’d like to believe that someone’s word is good. That a check will cash. That we’ll again see the man who said he’d pay us tomorrow. If you’ve spent even a smidgeon of time working as a freelancer, you know this isn’t always the case. People pay late, if at all. You turn in work, and the source contests it. In order to avoid disappointment and fraud, make sure you are using a legitimate network to find both merchants and affiliates.
An elegantly straightforward process, affiliate marketing via reviews, blogs, social media, and other platforms is a new frontier in marketing that’s just waiting to be utilized. Follow the tips included in this article, and you’ll be able to engage your audience, convert passive readers into active consumers, and enhance your paycheck one click at a time.
Not promoting the right products is a common issue with newbie affiliates. Would you purchase the product you are promoting through a website? Think about it. You can advertise a Ford dealership on your website until the cows come home, but will anyone seriously purchase a brand new car via a website without visiting a garage? I don’t think so. Don’t market cars, houses, wedding venues, perfume or dogs online. Do market products people will actually buy from a website without seeing them in the flesh!
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
Every network offers affiliates a way to filter through the numerous offers presented. Take the time to go through the various categories or search for specific merchants that you think would do well on your site. There’s no set of rules for filtering through the options; you’ll ultimately need to rely upon your familiarity with your audience and your gut feelings about what types of offers will perform.
Don’t depend on affiliate marketing. While affiliate marketing can help boost your sales, it’s often not enough for you to be passive with other marketing strategies to grow your store. You also need to take the steps to improve your store’s optimization to ensure that your affiliates can easily convert the traffic they send you. On average, affiliate sales bring about 10% of your company’s revenue.
I made this critical mistake on my first 5 affiliate websites. Whenever I think of email marketing, I instantly get flash backs to all of the spam I’ve had pile up in my inbox over the years. From male enhancement drugs to free vacations and even millions of dollars in some country I’ve never heard of from my long-lost uncle, we are all familiar with SPAM.
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As you can see, I’m a huge stickler about having things planned out ahead of time. Running a business like affiliate marketing is similar to a game of chess. You always need to be thinking one step ahead. Of course, you can always change your plan and honestly, you likely will as the game board changes. The fact of the matter is, most successful affiliate marketers had everything planned out before they ever saw their first dime.
I do agree that my wording was a bit 'aggressive' in the video... With that said, I am still driving traffic from FB directly to landing pages that have ~15 words max on them, to this day! My ad copy and my landing page copy are super similar... And I get a high relevance score... I've had no problems at all. One thing I recommend is setting up a business.facebook.com account, then setting up as many ad accounts as you can (not adding any credit card to them, tho) to just have some extra accounts there... Just in case.