According to AM Navigator, in the United Kingdom, affiliate marketing has an ROI that amounts to $15 for every $1 spent. PRWeb states that at one point approximately 40% of Amazon’s revenue came from affiliates showcasing the power affiliate marketing can have on a brand. Retailers have noticed a conversion rate of 5% from visitors directed by affiliate links. The hardest part of building an affiliate program is finding affiliates who can drive converting traffic to your store. Yet store owners have a powerful ally in their loyal customers who can be rewarded for their referrals. Store owners can also reach out to affiliate marketers to cast a wider net of affiliates for their program.
Once you acquire a customer through an affiliate, you can then market directly to that customer going forward. It’s important to figure out the lifetime value of your customer as that can also help you decide what commission to pay. With this information you can decide if your acquisition costs are correct or you may decide to be more aggressive with payouts to get those customers in the door.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
Affiliates are most successful when the products they promote match the interests of their followers and subscribers. In addition, many successful affiliate marketers advise recommending and promoting only products that the affiliate is personally familiar with. That’s because familiarity with the product, program, or service helps build trust between the affiliate and end-user.
Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.
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