Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.
(c) You will be solely responsible for providing personnel to assist Amazon customers with making purchases through the Local Associates Program. Without limiting the generality of the foregoing, you will design a reasonable training program designed to (1) educate your employees about Local Associates Program offerings, (2) use your expertise to assist Amazon customers with evaluating and making purchasing decisions regarding Local Associates Products, and (3) optimize customer experiences with the Local Associates Program. Further, you will implement the training program for all store managers and associates at each Local Associates Facility. With respect to any Amazon customer data received by you or your personnel in connection with purchases of Local Associates Products, you will ensure the security and prompt destruction of such customer data.
Let’s start with the first scenario above. Suppose an affiliate is generating $100,000 in monthly revenue for a merchant, and getting $25,000 in monthly commissions. In this case, the network between the two may be taking $10,000 a month for its part in the process. In this case, the merchant may attempt to go around the network and set up a direct relationship with the affiliate–perhaps with a 30% commission.
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steady stream of revenue when building an affiliate website.
Once you’re signed up, complete your personal consultation interview. You’ll then get access to your own affiliate mentor plus our Academy training course. Here you can learn everything from how to build your first website through to optimising it for greater conversion rates, plus everything in-between. Written by our affiliate management team, the guides are in-depth and super helpful.
Affiliates can also help your company tap into new audiences and reposition inventory so that it is relevant to them. For example, perhaps your site is entirely in English, with no exposure to the Hispanic market. One of your affiliates may translate your copy into Spanish and target that market, thus bringing new customers to you. Such a tactic — translating text — would be expensive and time consuming. So increased commissions for those new customers would help offset the affiliate’s initial investment.
According to HowStuffWorks, “Affiliate programs, also called associate programs, are arrangements in which an online merchant website pays affiliate websites a commission to send it traffic. These affiliate websites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant's site or the number of people they send who buy something or perform some other action.
(d) Local Associate Consent. By accepting this Local Associates Policy, you hereby grant to Amazon a non-exclusive, irrevocable, worldwide, fully paid-up, royalty-free and perpetual license in all languages to use, copy, reproduce, adapt, distribute, transmit and display your name, photo, logo and other trademarks or materials provided to Amazon in connection with the Local Associates Program (“Local Associate Marks”), solely in connection with the promotion, use, and display of the Recommendation Page and as examples of best practices in our educational and marketing materials; provided however, that Amazon will not alter any Local Associate Marks from the form provided by you (except to re-format or re-size within the Recommendation Page, so long as the relative presentation of the Local Associate Marks remains the same).
ShareASale is another tool you can use to find affiliates – it’s the one I use for my store. You’ll need to pay a one time fee of $650 to have access to the network, which can be steep for new store owners. You’ll also need to pay a 20% transactional fee and at least $25 each month. However, all your affiliates are prescreened. And you only pay the 20% fee if the traffic they send converts. It’s a great way to find high performance affiliates.
Amazon will not pay Special Program Fees where a Bounty Event has been disqualified due to a violation or other abuse (for example, registrations made using invalid email addresses, use of bots or automated software, multiple Bounty Events by a single person, repetitive Bounty Events, and Bounty Events that do not result from Special Links on your Site). Amazon will determine in its sole discretion, in each case, whether a Bounty Event has occurred or if there has been a violation or abuse.
At the beginning, Murphy created her own affiliate program in house. She found that this process was a major time sink — she had to take the time to constantly monitor her program and remember to pay affiliates regularly. She made the jump on an affiliate network, where she could immediately access tracking, reporting, and payment systems (as well as instant access to affiliates who were more-than-ready to help sell her products).
These are some really great programs to start with, if they fit in your niche. AWeber, for instance, has a good pay out, but if your blog readers aren’t interested in building an email list, you’re not going to make any sales by promoting it. That’s why I love that you’ve also included ShareASale – no matter what niche you’re in, you’ll find something excellent to promote!