Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
Awin client services comprises many functions, including dedicated publisher management, to offer expertise in retail, travel, technology, mass media and influencer marketing, providing consultancy, support and insight to all of our clients and partners. Our technical and business intelligence teams are on hand to ensure programs are running at optimal performance model and reporting capabilities. Awin also houses a team of global experts across advertiser management, publisher management and technical and support functions, to ensure a fully coordinated and streamlined strategy, should your program operate across multiple markets, territories or website domains.
It’s also important to research their payout structure. Not all payouts are the same and tier affiliate marketing often offer different payouts. Some might pay you on the first offer but pay you nothing on any upsells. Ideally, you should be paid for every transaction. In doing your research, you’ll find out which affiliate payout structures are the most profitable.