Yes is the short answer. Any time you are planing on generating money, you should have a plan. No plan means no real focus. There may be some 1/1000 percent of a chance you will succeed, but I haven't met them yet. If you have already started and have generated an income, record how. Doing so will give you material for use in expanding your business faster.
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Or you can sign up for a page builder tool like BuilderAll. It basically does everything ClickFunnels does, plus has an auto-responder included, and costs half as much as ClickFunnels! Or one-sixth as much as ClickFunnels with an auto-responder costs!. So if you don’t have a website, BuilderAll is a no-brainer for quickly building landing pages and affiliate marketing funnels.
When you have your own product or service you hold a lot more control of the funnel from beginning to end. But I’ve worked with many marketers to help them better control the best affiliate marketing funnel with banner ads, blog posts and social media. Once people move from those elements to the sales page – I help them control their message and email marketing campaigns and everything behind the scenes.