Murphy has grown the affiliate channel to represent 11 percent of her overall revenue. She hopes that she will be able to grow that number to 20 percent. What she likes most about the affiliate channel is that it is performance based — instead of paying for ad placements and hoping that they work, she pays a 12 percent commission on actual sales generated. The program tracks sales based on a 365-day cookie, which means that affiliates earn commissions on repeat purchases that occur within one year of the initial referral.
When I was showing everybody the thing, the cool thing is when somebody comes in, and hopefully you guys are able to visualize this. If not, I have a way for you guys to kind of see this in action here in a second. If you’re getting lost, that’s okay I’ll show you where to go to see this. Hopefully you’re seeing this. You pay a dollar in Facebook ads, they come in and opt in. Somewhere in the sequence on day one, on average I make 30 cents per offer, day two I’m up to 45 cents. Day three I’m up to 60. Day 5 I’m up to 80 cents. Day 7 I averaged 90 cents. And by day 8 is my breakeven point. That’s where I’ve made my dollar back. So what’s cool is you gotta figure out, where’s your breakeven point?
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
When you have your own product, you hold a lot more power from the beginning. There is an element of control. You can pave your way to success online, and that feeling of accomplishment is a result of your hard work. But, what you don’t get is a done-for-you service proven successful with millions of entrepreneurs across the country. However, when you become an affiliate marketer, you are promoting a product or service that already has a loyal following, marketing materials, and plenty of case studies to boot.
Thanks for a nice job. I am currently promoting some of the affiliate programs listed here and making a few dollars from them. But I must say that making money from affiliate programs is not rocket science; it requires hard work and perseverance. Affiliate marketing keeps evolving daily and any serious affiliate should be ready to change tactics and invest time and money in order to beat the competition.
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