When you provide enough value for people, making money is easy. No really, it is! Once you are seen as someone who provides helpful information or services, you will gain a following. You can do this through a blog, a series of YouTube videos, a website, using online radio, running popular social media pages, writing ebooks, or a number of other ways. I talk about all of the personal ways I promote my affiliate marketing business in my course, How To Become An Affiliate Marketer.
On the other hand, they may need longer to think about it. Perhaps they’re waiting for payday, or they’re not quite sure yet whether they prefer the blue one that they also spotted while browsing around the advertiser’s site. They may go away and come back in a couple of weeks’ time, no longer able to resist the urge to blow their wages on a better board.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
“Okay, you tried the supplements, you saw the video about the weird shakes. Hopefully you bought that info product, because it will help you a lot. But the next thing is there’s these really cool supplements over here that have been known to lower nerve pain, you should buy these.” I have two or three emails talking about the nerve pain supplements. Then from there. transition to “If you’re still suffering from nerve pain you may need ‘blah’” and I find 5 or 6 different products to serve them and I build email sequences that sell each of those products.
When we re-target your visitors we show them an automatically optimized offer based on what is converting the best in our network in the niche you're promoting. This is a HUGE feature as we do all the optimization for you picking the right offer to put in front of your audience at the right time, and based on what we know converts. This is what our machine learning Recommendation Engine can do for you and on autopilot. More hands free conversions and sales for you.
But establishing direct affiliate marketing relationships is extremely challenging for a number of reasons, which we’ll get into below. While there are certain instances when a direct relationship makes sense, most affiliates will be better off accepting that networks are part of the equation and focusing on finding the right merchants and maximizing referrals.
If you want to uncover more merchants who partner directly with affiliates, just keep your eyes open. When you see affiliate links, do a quick search to see if the related merchant runs their own program. (We came up with the list above by reviewing a few of the bigger affiliate marketing blogs and investigating the most prominent affiliate links on those sites.)
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
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