Think about it, how many websites do you find yourself on that was just built last month? Probably hardly ever at all. New websites don’t have much content, have no reputation, have no email subscribers, have no social media followers, get no search engine traffic, etc. Those things take time, and in general, that amount of time is about a year or so (give or take).
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Online advertising started to take shape – Cost Per Mille (CPM) models and paid placements were important components of the marketing mix, but difficult to measure. An emphasis on quality traffic and conversion helped transition marketers from buying impressions and site visitors, to paying exclusively for traffic that resulted in a sale and affiliate marketing lead the charge.
Let’s start with the first scenario above. Suppose an affiliate is generating $100,000 in monthly revenue for a merchant, and getting $25,000 in monthly commissions. In this case, the network between the two may be taking $10,000 a month for its part in the process. In this case, the merchant may attempt to go around the network and set up a direct relationship with the affiliate–perhaps with a 30% commission.
Plus, consumers are more likely to rely on a trusted source for brand information than they are an advertisement. In the current state of influencers and rampant review sites, we’re looking to real people’s opinions more than we are static advertisements or TV commercials. With your affiliates comes the trust of networks they’ve previously established.
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These are some really great programs to start with, if they fit in your niche. AWeber, for instance, has a good pay out, but if your blog readers aren’t interested in building an email list, you’re not going to make any sales by promoting it. That’s why I love that you’ve also included ShareASale – no matter what niche you’re in, you’ll find something excellent to promote!