Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.
While you should not try to monetize first and you should not chase the money, you should definitely have a plan in place. How do you intend to make money? Who will your affiliate partners be? What products or services will you promote? HOW will you promote them? Will you use display ads? When you’re ready, what ads will you display? What service will you use?
The easiest thing to do is to sign up for an affiliate marketing network like Commission Junction. They provide a marketplace where your affiliate program will be advertised to other affiliate marketers. They also provide the tracking software for your affiliates so you don’t have to build your own tracking system. In some ways this is better because it takes care of the trust issues. Affiliates are always suspicious of whether or not they’re getting credited for the sales they generate. By having an intermediary take care of transaction tracking and payments, the fear of being cheated is alleviated.
PA API or Data Feeds may allow you to access data, images, text, and other information and content relating to products offered on one or more affiliate sites. If you use PA API or Data Feeds to access or use any such data, images, text, or other information or content, you agree to comply with and be bound by the terms of the applicable license agreement for PA API or Data Feeds (or equivalent service) providing Product Advertising Content from such affiliate sites.
So the first day we walked around the booth and I walk by and this little guy comes and grabs me, and I’m like, “Hey, how’s it going?” and I recognized him, you know that feeling when you’re like I know you somehow, but I don’t know how I know you and it’s kind of awkward. I’m trying to not awkwardly look down to your nametag to read your name because then you know that I forgot who you were. So I’m just like, “hey!” We were talking, and after a while I realized who he is. He was the media buyer we used for Neuracel, he’s the one who took Neuracel and blew it up over.
Think about it, how many websites do you find yourself on that was just built last month? Probably hardly ever at all. New websites don’t have much content, have no reputation, have no email subscribers, have no social media followers, get no search engine traffic, etc. Those things take time, and in general, that amount of time is about a year or so (give or take).
Additionally, you must either include the following disclaimer adjacent to the pricing or availability information or provide it via a hyperlink, pop-up box, scripted pop-up, or other similar method: "Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product." In the above examples, "Details" and "More info" would provide a method for the end user to read the disclaimer.
Option 2: Payment by Amazon Gift Card. We will send you gift cards in the amount of the fees you earn to the primary email address on your Associates account. These gift cards are redeemable for products on the Amazon Site the fees were earned on and are subject to our then-current gift card terms and conditions. If you select this option, we reserve the right to hold fees until the total amount due to reaches the minimum stated in the Payment Minimum Chart.
When you consider that most new successful small businesses take 2 – 3 years to show profit, why should we expect an affiliate business to show profit in weeks? Fortunately, expenses for affiliate marketers are generally extremely low. That means, it is possible to see success much sooner than most other businesses. But you should plan to work for 6 to 12 months without seeing a dime before you expect to see profit.
Leadpages claims that its affiliate program is not exclusively for affiliate marketers, which is true, but the narrow focus of this niche means that only professionals affiliate marketers will ever be able to earn significant income from the program. Leadpages’s affiliate program does offer quite a lot of different options (webinars, videos, blog posts, free marketing courses, etc.) to send referrals to, which can lead to higher conversion rates if done correctly.
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
The downside is that Shopify is only appealing for people who have physical or digital products to sell and have a need to set up a Shopify store, including site hosting, payment processing, and all the other services offered by Shopify. This can significantly narrow the appeal for this affiliate program. But if you can distinguish yourself by educating people on how to use Shopify, how it can benefit their business, and/or make them money, you could potentially big money via the affiliate program. Add in the 2 x monthly fee commission rate, and landing just a few sales of their mid-tier and top-tier products can result in significant earnings.
When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.
And every email in that sequence will some to come back and actually watch the video and increase your conversions. And it’ll increase how much money you make off of that, off of each person you got to come through. Then after two or three emails you transition to a secondary product. One thing I do if I’m going as an affiliate in a new market, I’m not going to just find one hot offer. I’m going to find 4 or 5 that complement each other. So we have the supplement, an info product, coaching program, an ecommerce physical product, whatever. I find 5 or 6 different things that that client would want. And then in this email sequence I’m introducing different products.
So then I get in this room and it’s set up so weird. There’s this stage, but there’s a pole, there’s all these chairs, it was so stuffy and corporatey. Ugh. I hate this corporatey, crappy stuff. So I start my slides up and jump down off the stage and come out in the front. I’m like, “I’m not standing behind there guys. We’re hanging out down here.” And I started it and give my whole presentation, and it was funny because I was trying to get this audience to be excited about life and the fact that we’re in the greatest time in the history of the world. I’m like, “You guys are affiliate marketers. Do you realize what that means? You can and should be making millions of dollars. And you don’t have to go to college, and you don’t have to have annoying bosses and all the crap that comes. You guys are living the dream.”
Darlene, you are 100% correct that you need to nurture the relationship once they're on your email list. It's important to mail more than once a week... You gotta think of subscribers as your best friends, you gotta keep them up-to-date on all the little things that are going on, sharing fun stories, sharing the ups and the downs... Being a real human being!