It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 
Let’s say that you’re running a company that specializes in shoes. Your customer base knows that you’re a shoe expert but also values your input on other high quality products — like handbags. Maybe your customers have asked you about handbags, and you find yourself recommending the same options over and over again. As a shoe vendor, you’re acting as a marketer for the handbag company.
Affiliates can also help your company tap into new audiences and reposition inventory so that it is relevant to them. For example, perhaps your site is entirely in English, with no exposure to the Hispanic market. One of your affiliates may translate your copy into Spanish and target that market, thus bringing new customers to you. Such a tactic — translating text — would be expensive and time consuming. So increased commissions for those new customers would help offset the affiliate’s initial investment.
I don’t know about you but, I cried at school but it wasn’t because I had a life changing moment, it was because I wanted to kill myself because all the crap they taught was useless. So that’s my…where this whole thing happened. So I’m trying to think with these guys. There’s two slides and I showed my first slide. I was like, “I have kind of a unique angle.” At an affiliate summit, just so you know, there’s the vendors who have products or there’s the networks, the affiliate networks, where they’re selling a bunch of products. And then there’s the other side, which are the actual affiliates. So I knew there were two audiences.
It’s also a really bad idea to rely solely on search engine traffic for your business. Google and other search engines like Bing and Yahoo change their search algorithms frequently. Many small online business owners have seen their affiliate business destroyed due to fluctuating search rankings. With so many possible traffic sources, never rely on just one.
You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with an Amazon Site or the Associates Program, that are not expressly permitted under the Agreement. You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing, or attachment to email, or other document, or any oral solicitation).

Keep your company’s business goal should also be top of mind. If your goal is attracting new customers, then maybe affiliates driving that type of traffic might be offered a better rate. And you may want to look at having different commission rates for different types of affiliate s- such as coupon affiliates, PPC affiliates, and super affiliates. Each of these groups has different strengths and will need to be addressed separately. You can also offer split commissions, whereby the commission is divided among multiple affiliates that participated in the process.
When you have your own product or service you hold a lot more control of the funnel from beginning to end. But I’ve worked with many marketers to help them better control the best affiliate marketing funnel with banner ads, blog posts and social media. Once people move from those elements to the sales page – I help them control their message and email marketing campaigns and everything behind the scenes.
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