There is a reason why many major merchants prefer to utilize affiliate marketing networks instead of setting up their own infrastructure. Just as the administrative burden can become overwhelming for publishers with multiple relationships in place, it can be too time consuming for merchants as well. Maintaining direct affiliate relationships involves building out an infrastructure to track referrals, calculate commissions, and process payments. While that may sound like a relatively straightforward process, it can become a major investment with plenty of potential complications and liability issues.
The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
And they’re all just sitting there like, “Blah.” So unexcited. So I spent the 18 minutes trying to get them to smile. I’m telling jokes trying to get fun and exciting. I hate when people’s energy is that low and it’s hard to get them to, I don’t think it’s the people. I think it’s the environment. The whole event is so corporatey and it just kind of ruins it. I was telling people, “you come to one of our events and it’s a lot closer to a rock concert than it is this, at all.” I hated school, so we’re not doing school. We are doing something that’s actually conducive to learning and emotional, I want people crying in our audience. We have that. I want transformations, and that doesn’t happen with school.
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steady stream of revenue when building an affiliate website.
But facts are facts. Email marketing is one of the most valuable assets for affiliate marketers because it converts like crazy! Of course, that’s only if you do it right. How do you do it right? Once again… by providing REAL value to others. Don’t make every email a sales pitch. Actually provide value to your email subscribers and treat them like gold, because many of your subscribers are worth much more than gold! If someone is receiving high quality and high value information from you through your email newsletter, for example, they will be much more willing to accept a product or service pitch every now and then. In fact, they are MUCH more likely to convert!
You don’t want to put in all the effort but then have a funnel that just does not convert. So I’d like to help you out with 7 examples of affiliate marketing for optimizing your funnels for higher conversions. It’s likely that you are using some of these techniques – but hopefully you will find some valuable information below that you have not heard of before and can help you really move the needle.