Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click. 
When we re-target your visitors we show them an automatically optimized offer based on what is converting the best in our network in the niche you're promoting. This is a HUGE feature as we do all the optimization for you picking the right offer to put in front of your audience at the right time, and based on what we know converts. This is what our machine learning Recommendation Engine can do for you and on autopilot. More hands free conversions and sales for you.
This is considered to be a CPA network, and this implies that an advertiser has to pay for a particular action. This action could be a download, sale, form submission or any kind of action that has been performed by a visitor who can be tracked and then paid for by the person advertising. There are specific web services, like file sharing or software downloads which can generate higher affiliate incomes when utilizing a CPA network as compared to premium affiliate networks like ShareASale or CJ. And if you are a pro in conversion rate optimization, this is the affiliate network you need to join. MaxBounty has been operating for more than a decade and is continuously viewed as one of the top CPA networks.
It’s also important to research their payout structure. Not all payouts are the same and tier affiliate marketing often offer different payouts. Some might pay you on the first offer but pay you nothing on any upsells. Ideally, you should be paid for every transaction. In doing your research, you’ll find out which affiliate payout structures are the most profitable.
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