The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
Don’t depend on affiliate marketing. While affiliate marketing can help boost your sales, it’s often not enough for you to be passive with other marketing strategies to grow your store. You also need to take the steps to improve your store’s optimization to ensure that your affiliates can easily convert the traffic they send you. On average, affiliate sales bring about 10% of your company’s revenue.
(f) You will not (i) interfere, or attempt to interfere, in any manner with the functionality or proper working of PA API; (ii) compile or use Product Advertising Content for the purpose of direct marketing, spamming, unsolicited contacting of sellers or customers, or other advertising activities; or (iii) remove, obscure, alter, or make invisible, illegible, or indecipherable, any notice, including any notice of intellectual property or proprietary right, appearing on or contained within PA API, Data Feeds, Product Advertising Content, or Specifications.
Where would a sales funnel be without traffic! In module 10 you’ll learn why not all traffic is created equal. Why there’s no such thing as “free traffic” and why you should always step in front of a traffic stream instead of creating one yourself! You’ll learn the difference between quality traffic & bad traffic and we’ll do a breakdown of a bunch of different traffic sources and their benefits - including: Social media, guest blogging, media buys, promotion negotiation, forums, hustling and Facebook.
People will find your offer through a quick search on Google. The second option is to reach out to people on social media. In today’s social media mad society, having a social marketing funnel is super important. Ask yourself the same question, where does your audience spend the most time? If they’re a business owner, then LinkedIn is the best approach. It’s a professional social network, which makes it great for a B2B business. However, for an ecommerce store targeting a younger individual, opt for Instagram or Facebook. Both of these platforms offer great resources to locate potential customers by way of hashtags and group messaging.
Awin has expert account management teams dedicated to each market who are immersed in the local industry and can provide unparallelled insights, support and recommendations to grow and mature an affiliate program on the Awin network. Our global and local account management team services, collaborates and cordinates campaigns across multiple markets with a holistic view across the affiliate industry.
It’s also important to research their payout structure. Not all payouts are the same and tier affiliate marketing often offer different payouts. Some might pay you on the first offer but pay you nothing on any upsells. Ideally, you should be paid for every transaction. In doing your research, you’ll find out which affiliate payout structures are the most profitable.