Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.[33]

You will register for and be assigned a unique URL associated with an Associate ID for your participation in the Local Associates Program. You will not use any alternative URL or Associate IDs in connection with the Local Associates Program or use the assigned URL or Associate ID for any other purpose. For purposes of this Local Associates Policy, your unique URL will be considered a Special Link as defined in the Associates Program Operating Agreement.
It’s also a really bad idea to rely solely on search engine traffic for your business. Google and other search engines like Bing and Yahoo change their search algorithms frequently. Many small online business owners have seen their affiliate business destroyed due to fluctuating search rankings. With so many possible traffic sources, never rely on just one.

People need to find your content in the first place. A flashy website is only as good as the sales it generates. No traffic equates to no sales, we’re afraid. Keyword research is really the only place the start. The sweet spot is finding a relevant keyword with a high search volume and a low difficulty score. Basically, a keyword that lots of people search for and no one is trying to rank for – that’s an SEO’s dream!


Every network offers affiliates a way to filter through the numerous offers presented. Take the time to go through the various categories or search for specific merchants that you think would do well on your site. There’s no set of rules for filtering through the options; you’ll ultimately need to rely upon your familiarity with your audience and your gut feelings about what types of offers will perform.
The last thing I would say to new affiliate marketers is that self awareness is SO important. It’s easy to get caught in the routine of doing what you think is working, when it’s actually not working. Always be looking at what others are doing in your niche; always be re-evaluating your game plan; and always be thinking about new ways to hit your audience.
Hello Miles, thank you for the valuable information. I want to get started as an affiliate marketer but I am afraid to use my real name. I have a PhD in Public Health from a reputable university and this stops me from marketing products because I am afraid I may be judged for marketing products that may not be based on scientific evidence. I want to have the freedom to sell all products. How do I get over this block? Can I still build a list without using myself as the brand? How do I succeed if I am working behind the scenes? What name do I use? A fake name or use a company name? Thank you!

When you have your own product or service you hold a lot more control of the funnel from beginning to end. But I’ve worked with many marketers to help them better control the best affiliate marketing funnel with banner ads, blog posts and social media. Once people move from those elements to the sales page – I help them control their message and email marketing campaigns and everything behind the scenes.
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