StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
Under most affiliate marketing arrangements, advertisers only pay for converted leads. There is basically no way they can lose money or get a negative ROI with this marketing method. Each new sale generated may have a thin margin after the affiliate payment is made, but it’s possible to structure in such a way that eliminates the possibility of a loss.
Part of the affiliate marketing game involves picking out merchant partners and products to promote. If you’re promoting a crap product, you can probably send some traffic through the affiliate link by doing a good job of marketing it to your audience. But once they get to the merchant site and are disappointed in what they see, they’re probably going to abandon.
(c) You will be solely responsible for providing personnel to assist Amazon customers with making purchases through the Local Associates Program. Without limiting the generality of the foregoing, you will design a reasonable training program designed to (1) educate your employees about Local Associates Program offerings, (2) use your expertise to assist Amazon customers with evaluating and making purchasing decisions regarding Local Associates Products, and (3) optimize customer experiences with the Local Associates Program. Further, you will implement the training program for all store managers and associates at each Local Associates Facility. With respect to any Amazon customer data received by you or your personnel in connection with purchases of Local Associates Products, you will ensure the security and prompt destruction of such customer data.
Keeping tabs on what worked and what didn’t will help you decide not only how to strategize in the future, but which brands or vendors to continue doing business with. In the same way freelancers keep books and records of which publishers or editors they enjoyed working with, affiliates have the independence to reroute later on if they don’t end up enjoying certain brands or products.
Since new customers are valuable, it makes sense to offer incentives to your affiliate partners to generate fresh traffic and new customers. You may already have new customer marketing incentives in place — perhaps a first purchase discount or another special offer. The same reason you offer those incentives is why you should pay affiliates more for generating new customers. No matter where the incentive is paid — i.e., to the customer or to the affiliate — the result is the same. You’re paying a bit extra to acquire that new customer because you know your ultimate payback is in the customer’s lifetime value.
You will register for and be assigned a unique URL associated with an Associate ID for your participation in the Local Associates Program. You will not use any alternative URL or Associate IDs in connection with the Local Associates Program or use the assigned URL or Associate ID for any other purpose. For purposes of this Local Associates Policy, your unique URL will be considered a Special Link as defined in the Associates Program Operating Agreement.
Where would a sales funnel be without traffic! In module 10 you’ll learn why not all traffic is created equal. Why there’s no such thing as “free traffic” and why you should always step in front of a traffic stream instead of creating one yourself! You’ll learn the difference between quality traffic & bad traffic and we’ll do a breakdown of a bunch of different traffic sources and their benefits - including: Social media, guest blogging, media buys, promotion negotiation, forums, hustling and Facebook.
In time I would like to branch out into multiple niches, but am unsure whether I can do this using one company name. If I am effectively emailing various lists (who have bought different niche products and are categorised into separate email lists), would it be best to use different email addresses and company names for each niche? I am unsure what to do, as I do not wish to appear to deceive anyone, but do not want to be protrayed as an expert in every area.
First off, thank you so much for this insightful blog post, it's exactly what I needed. But, my software vendor's affiliate program has a funnel of their own, requiring the prospect to sign up with their email address. Is it appropriate for me to collect the prospects email in the Opt-in page, and then expect the prospect to submit their email a second time in order to signup for the product free seven day trial? If appropriate, do you have any advice for how that should be structured?