Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
The easiest thing to do is to sign up for an affiliate marketing network like Commission Junction. They provide a marketplace where your affiliate program will be advertised to other affiliate marketers. They also provide the tracking software for your affiliates so you don’t have to build your own tracking system. In some ways this is better because it takes care of the trust issues. Affiliates are always suspicious of whether or not they’re getting credited for the sales they generate. By having an intermediary take care of transaction tracking and payments, the fear of being cheated is alleviated. 
With the click of a button, you connect AffiliateFunnels to your autoresponder and you start collecting leads instantly. All your leads are also stored in your account if you want to export them later (in case you don't have an autoresponder yet). We natively work with the best email marketing systems, and we keep adding more. We also integrate with Zapier so you can connect with all the tools on the market. Or you can simply paste your optin HTML code and we take it from there...Of course you can associate each Funnel you create with a different list (and even multiple lists). 

When you have your own product or service you hold a lot more control of the funnel from beginning to end. But I’ve worked with many marketers to help them better control the best affiliate marketing funnel with banner ads, blog posts and social media. Once people move from those elements to the sales page – I help them control their message and email marketing campaigns and everything behind the scenes.

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