Tradedoubler — Tradedoubler markets a number of solutions for both advertisers and publishers. For advertisers, it has TD Convert, TD Connect, and TD Engage. TD Convert is its platform for affiliate marketing. It says advertisers only pay when they see results, which are typically measured as sales or leads. It also claims to have 2,000 advertisers on-site waiting to partner with eager affiliates.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
A relative newcomer to the affiliate space, MaxBounty was founded in 2004 in Ottawa, Canada. MaxBounty claims to be the only affiliate network built specifically for affiliates. MaxBounty is exclusively a CPA (Cost Per Action/Acquisition) company that doesn’t deal with ad banners or the like, just customer links that the publisher (blogger) chooses where to place on their website.
Convertkit is the top email marketing tool choice among bloggers and creators. It offers 30% lifetime commission and offers payment via PayPal. The automation and segmentation feature of Convertkit makes it an outstanding tool and that’s why I also use it here on ShoutMeLoud, The affiliate team is also very active and they keep running new promos that help you scaleup your affiliate game.
So I was like, “How many of you guys are affiliates, how many of you guys are networks, how many are both?” It was kind of split down the middle. I was like, “I come from a unique perspective, because first off, I’m a really successful affiliate. This is a Ferrari I won in an affiliate contest.” I showed them the Ferrari I won, “But I’m also a really successful vendor, network. In fact, that same Ferrari I gave away two years later. I won a Ferrari as an affiliate and I’ve given away that Ferrari to an affiliate. So I’ve been on both sides of this game. So I have a kind of unique perspective.” And I wanted to show them, this is how simple this business could be.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
For the publisher, FlexOffers provides benefits such as a detailed dashboard that visualizes the success of various campaigns. The platform generates reports that update within the hour and offers news updates on what’s happening in the platform. It claims to add nearly 50 new advertiser programs per day, meaning affiliates are never running stale on options to generate income.
Alternatively, for an established business with a budget set aside for advertising, we’d recommend using Facebook ads. It gives you countless options to really nail down your targeting based on age, gender, interests, search history, and more. It offers you far more clicks for your dollar, too. For those using video material, the engagement will be much higher and the cost per click significantly lower. Something to keep in mind!
What the chart above doesn’t show is the role of the affiliate marketing network (e.g., Commission Junction or LinkShare). From the publisher’s point of view, the affiliate network is involved very early on in the process, generally supplying the ad creative and affiliate links used to refer traffic. They’re also involved at the last (and most important) step in the process: a portion of the commission earned by the affiliate goes to the network who matches them up with merchants and handles the various administrative functions.
Because 2Checkout exclusively sells software and digital products, it is best suited for established influencers whose target audience is interested in buying products in this niche. But while you won’t find any physical products for sale, 2Checkout is probably the market leader in selling software of every type, including very specific use case items (like software that can convert Microsoft Word documents to PDF, for instance).
Previously Buy.com, this is yet another huge affiliate network for e-commerce and which mostly focuses on physical products. While this network is relatively smaller compared to some of its rivals in the business with close to 1,000 partners, they are among the oldest affiliate programs and are fully dedicated to premium technology. This network offers hundreds of creative and as such, optimizing sales becomes easier through the use of technology like flexible linking options and rotating ads. This network deals with more than 90,000 products from close to 38,000 shop owners and has a staggering 18 million customers.
One huge red flag is any company that promises you a “get rich quick” marketing strategy. Although affiliate marketing can be good money, it’s by no means instantaneous. Stay away from anything that sounds too good to be true. Also, stay away from any merchant that wants to charge you startup costs. Additionally, use established affiliate programs to find your merchants. Read reviews and ask around. You’re not the only person trying to supplement income with this marketing strategy, so there are plenty of other professionals with whom to crowdsource.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks. Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
Hey Miles! I'm a total newbie when it comes to this and this article has been EXTREMELY helpful, so thank you! I am extremely grateful! I do have a question though and I'm hoping you have an answer and/or an alternative solution to this. I'm trying to use a custom domain name with my ClickFunnels account by integrating it via WordPress. I've installed the ClickFunnels plugin on my WordPress site and connected it with the API key and was able to set up the pages I wanted and the links I wanted to use for each step of my funnel, however; whenever I go to the links to test the sites it just redirects to a 404 page. I'm not sure what is going on and I can't find anything on the internet that suggests why this is happening. The weird thing is that I can get the Optin page to work if I set it as the Homepage in the ClickFunnels plugin but when you advance to the Thank You page it uses the bulky unattractive ClickFunnels link. Have you seen this before? If not, do you have a better way of using custom domain names with ClickFunnels?