Website conversion is also a big issue. Affiliates often determine how much effort they will devote to promoting your product based on the Earnings per Click (EPC) that the merchant generates for them. This calculation is based on their commission rate and the conversion rate of your website. If you have a website that converts really well (gets people to make the purchase), you may be able to offer lower commission.
There is a reason why many major merchants prefer to utilize affiliate marketing networks instead of setting up their own infrastructure. Just as the administrative burden can become overwhelming for publishers with multiple relationships in place, it can be too time consuming for merchants as well. Maintaining direct affiliate relationships involves building out an infrastructure to track referrals, calculate commissions, and process payments. While that may sound like a relatively straightforward process, it can become a major investment with plenty of potential complications and liability issues.

That being said, LinkConnector’s platform looks and feels outdated and is rather clumsily designed. Their dashboard also makes it difficult to find “hot” products or compare conversion rates, leaving affiliates somewhat in the dark about which products to choose. Ironically, despite their low-quality website, they offer some of the best customer service in the affiliate space.


Or you can sign up for a page builder tool like BuilderAll. It basically does everything ClickFunnels does, plus has an auto-responder included, and costs half as much as ClickFunnels! Or one-sixth as much as ClickFunnels with an auto-responder costs!. So if you don’t have a website, BuilderAll is a no-brainer for quickly building landing pages and affiliate marketing funnels.
For the publisher, FlexOffers provides benefits such as a detailed dashboard that visualizes the success of various campaigns. The platform generates reports that update within the hour and offers news updates on what’s happening in the platform. It claims to add nearly 50 new advertiser programs per day, meaning affiliates are never running stale on options to generate income.
The License will immediately and automatically terminate if at any time you do not timely comply with any obligation under the Program Documents (as defined in the Fee Schedule), or otherwise upon termination of this Agreement. In addition, we may terminate the License in whole or in part upon written notice to you. You will promptly stop using the Program Content (including PA API and Data Feeds) and promptly remove from your Site and delete or otherwise destroy all of the Program Content and Amazon Marks with respect to which the License is terminated or as we may otherwise request from time to time.

The success of an affiliate marketing strategy depends on how many referrals you’re able to send to merchant sites and how well these referrals convert (hence the bolding of these factors above). The more relevant and appealing the offers you highlight on your site, the higher both your click and conversion rates will likely be. If you’re running a travel blog, you probably don’t want to be featuring affiliate offers for baby products; replacing them with affiliate links to cruise packages would probably result in a higher referral rate.
Dr. Rose wrote that she was about to give on in frustration, then, fortuitously, she ran across a pin that blared, “How To Make Your First Affiliate Sale in 24 Hours Using Pinterest.” She clicked it out o fcuriousity, then found out what the “catch” was. The link was to a purchase page for a book by that name. Not wanting to make the purchase — after all ,she’s been blogging for a couple of months, but still ahdn’t made any money, she thought to herself “How’s this possible?”
Once you acquire a customer through an affiliate, you can then market directly to that customer going forward. It’s important to figure out the lifetime value of your customer as that can also help you decide what commission to pay. With this information you can decide if your acquisition costs are correct or you may decide to be more aggressive with payouts to get those customers in the door.
Online advertising started to take shape – Cost Per Mille (CPM) models and paid placements were important components of the marketing mix, but difficult to measure. An emphasis on quality traffic and conversion helped transition marketers from buying impressions and site visitors, to paying exclusively for traffic that resulted in a sale and affiliate marketing lead the charge.
Thank you Yuwanda for this encouragement and information! My website is nowhere near finished yet but another blogger had recommended starting to get affiliate approval as soon as possible so I gave 2 of them a shot and was turned down today – but then stumbled upon your great post so I think it was all meant to be. I feel like it takes a lot of failures to achieve a small amount of success so this is just helping me to get to there… but patience is sometimes hard. I appreciate your excellent words of wisdom.
But facts are facts. Email marketing is one of the most valuable assets for affiliate marketers because it converts like crazy! Of course, that’s only if you do it right. How do you do it right? Once again… by providing REAL value to others. Don’t make every email a sales pitch. Actually provide value to your email subscribers and treat them like gold, because many of your subscribers are worth much more than gold! If someone is receiving high quality and high value information from you through your email newsletter, for example, they will be much more willing to accept a product or service pitch every now and then. In fact, they are MUCH more likely to convert!
Many advertisers are unaware of the potential of the affiliate marketing business model for their own businesses, in fact, most small businesses have never heard of it. But imagine marketing your products only to interested people for no upfront fee. Paying only when you get results is a risk-free way of advertising that requires no marketing budget to get started. As you can imagine, this is great for any start-up business with little funding for marketing their new brand.
Miles, Great tutorial!! I absolutely need to change my mindset. Question: If I wanted to promote an offer, would it be ok to use a contest or giveaway, then add the affiliate link to the thank you page after they have given their email address? like " thanks so much for entering the contest, BTW, do you have a XXX issue? if so check out the button below.
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