The vast majority of affiliate marketing relationships will be established either through a network or through the generic, impersonal interfaces of the companies who have established their own platforms. While the opportunity to generate additional revenue exists if networks are cut out of the picture, the substantial benefits they offer, including administrative responsibilities, makes them a pretty vital part of the affiliate marketing ecosystem.
I spent much of my time curating quality content and promoting it on social media. Honestly, I still spend a lot of time doing those tough tasks, but now I’ve built a strong foundation and the sales are coming in consistently. These days, I make around $500 in passive affiliate sales each month, in addition to my other blog revenue! I can’t complain. The long haul was worth it.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
For sites looking to monetize their existing traffic through affiliate marketing, a major determinant of success is picking the right offers to run. The difference in earnings from a bad offer and a good one can be enormous. Unfortunately, finding the “right” offer isn’t exactly easy; if you’re using an affiliate marketing network such as Commission Junction (now part of Conversant), SharesASale, or LinkShare, you will have literally thousands of affiliate offers available to you.
Affiliate marketing is very appealing to some publishers as well, because it can allow them to make considerably more money than they would under an alternative monetization strategy. Though the specifics of payout arrangements can vary a bit, in general affiliate payments will be significantly larger than the revenue generated from a click under a CPC pricing arrangement (or the effective CPC under a CPM arrangement). For high margin products such as e-books, for which there are no material costs, affiliate margins can be as 50% of the total purchase price. So it’s not unheard of for affiliates to generate $100 or much more from each referral.
While an affiliate marketer will easily be able to join a specific affiliate network without paying, merchants typically have to pay some small fee to join the network. Most affiliate networks normally charge a setup fee for every merchant and this is subsequently followed by a recurring membership fee. It is also common for affiliate networks to charge the merchants a certain percentage of the commissions paid out to the affiliates. This percentage is referred to as over-ride and is usually paid on top of affiliate commissions. Even if you are looking for a giant bean bag chair, there is an affiliate network that can offer you anything, even a giant beanbag chair.
Bonuses: Some merchants will offer bonuses for reaching certain sales thresholds, creating another opportunity to generate revenue for major affiliates. For example, a company may offer a $500 bonus to affiliates that generate $25,000 in sales in any given month. While only a very small percentage of affiliates will ever hit this target, it can translate to a higher effective commission rate (the extra $500 on $25,000 in sales is effectively an additional 2% commission). Here’s an example of a bonus commission offer (in this case, $625 for hitting the $25,000 mark and $1,250 for generating $50,000 in monthly sales):
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
JVZoo’s strength is that it allows experienced marketers to gain access to product launches and a huge range of online courses while setting up sales funnels and customized landing pages. It’s definitely not for someone who wants to monetize a blog or earn money by having users click through and buy physical products. If you’ve carved out a strong presence online in the marketing space, JVZoo might be a perfect fit.
I don’t know about you but, I cried at school but it wasn’t because I had a life changing moment, it was because I wanted to kill myself because all the crap they taught was useless. So that’s my…where this whole thing happened. So I’m trying to think with these guys. There’s two slides and I showed my first slide. I was like, “I have kind of a unique angle.” At an affiliate summit, just so you know, there’s the vendors who have products or there’s the networks, the affiliate networks, where they’re selling a bunch of products. And then there’s the other side, which are the actual affiliates. So I knew there were two audiences.
There’s a good reason why ClickBank is still a strong contender, however it does tend to focus more on digital products which may be of questionable quality. Yes, the review process is more professional these days, but it’s still primarily focused on selling digital products, especially “how to make money” courses and the like. That being said, there are some genuinely high-quality products on offer, and few affiliate programs are bigger than ClickBank, especially in selling (primarily digital) books.
Anyway, that was kind of cool. He looked at me and said, “Dude, Russell, do you understand what you guys have done with Clickfunnels?” “What do you mean?” “You’ve changed marketing forever. You’ve changed affiliate marketing. You’ve changed everything.” I’m like, “What do you mean?” He’s like, “Pre Clickfunnels, I had maybe 5 or 6 guys come to me that had an offer that we could run. Now I’ve got 16 year old kids with offers that are converting and they’re making millions of bucks. That never happened. You’ve literally given everybody the ability, everybody equal playing ground, everybody can be in this business.”
In the BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. Plus, the more referrals you drive through the program, the higher your commission tier will go. BigCommerce uses an industry leading 90-day cookie, so you will receive credit for up to three months for the referrals you generate. Also, there are no obligations or minimum commitments to join the program.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
Tradedoubler — Tradedoubler markets a number of solutions for both advertisers and publishers. For advertisers, it has TD Convert, TD Connect, and TD Engage. TD Convert is its platform for affiliate marketing. It says advertisers only pay when they see results, which are typically measured as sales or leads. It also claims to have 2,000 advertisers on-site waiting to partner with eager affiliates.
An additional note that must be made at this phase is: do keep in mind the LTV or the life-time value of your customer here. In certain scenarios (e.g.: subscription-oriented affiliate programs) it makes sense paying significantly higher commissions on the customer’s initial payment to the company when the latter knows that they will make much more (from the same customer) on future payments. More about it later in this text.
If you run a B2B blog, and you want to promote affiliate deals (but you don’t want to sell), check out RevResponse. This affiliate network will pay you to promote free resources to your readers. You’ll be paid between $1.50 and $20 per download. The value to the advertiser is that they will be able to connect with your audience. If you run a content marketing program, you can use this platform to reach audiences outside of your existing visitors.
“All of them, we found, have some flaws in fit, functionality, or convenience. Because this is the first generation of the technology, manufacturers are still working out the kinks. As a result, we can’t make an overall pick that we think would work for most people. What will work for you depends on what mobile device you have and how willing you are to put up with performance glitches in order to take advantage of a cutting-edge (but still clearly work-in-progress) convenience feature.”
Sometimes, you don't want to collect leads and have an optin form on your landing page. With Affiliate Funnels, we've made it easy to switch from Optin Funnel to what we call Click-Through Funnel where your visitors just have to click on the call-to-action link to go to the next step of the funnel. Each funnel comes with this handy and powerful feature. Since you have unlimited Funnel Instances, you can play with this feature as much as you want!
Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.
Our final piece of advice would be, if you have an established service yourself, to set up an affiliate programme. Promote as you wish, but this will honestly get the word out about your business and maximise sales. Take your learning from promoting others and apply it to your business. The more people you have out there shouting about how great your services are, the more traffic, enquires and sales you will achieve. It’s just basic mathematics!
Affiliate marketing has now invaded Hollywood? We know it invaded US politics in Washington as some politicians (current and retired) are silent affiliate marketers or in MLM. Maybe we can look forward to hearing in the next few years about more celebrities going from actors and actresses to home-based affiliate marketers. Wouldn’t that be something?
You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with an Amazon Site or the Associates Program, that are not expressly permitted under the Agreement. You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing, or attachment to email, or other document, or any oral solicitation).
In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
LeChateau encourages customers to sign up for their referral program with a chance to win a $2000 shopping spree. All a customer needs to do is refer their friend, who then needs to sign up for their newsletter while also receiving a 15% discount. On the bottom left corner of their website, they include a ‘WIN $2000’ tab to entice customers to click the link. Once customers click it, they’re redirected to a landing page where they learn how they can have a chance to win a shopping spree. Since email marketing is one of the most powerful ways to grow your sales, this strategy is easy for your affiliates to do, while also focusing on the long-term growth of your online store.
Hey Miles! I'm a total newbie when it comes to this and this article has been EXTREMELY helpful, so thank you! I am extremely grateful! I do have a question though and I'm hoping you have an answer and/or an alternative solution to this. I'm trying to use a custom domain name with my ClickFunnels account by integrating it via WordPress. I've installed the ClickFunnels plugin on my WordPress site and connected it with the API key and was able to set up the pages I wanted and the links I wanted to use for each step of my funnel, however; whenever I go to the links to test the sites it just redirects to a 404 page. I'm not sure what is going on and I can't find anything on the internet that suggests why this is happening. The weird thing is that I can get the Optin page to work if I set it as the Homepage in the ClickFunnels plugin but when you advance to the Thank You page it uses the bulky unattractive ClickFunnels link. Have you seen this before? If not, do you have a better way of using custom domain names with ClickFunnels?